In-N-Out Burger keeps it simple, keeps its customers

04/28/2009 | Bloomberg Businessweek

California's In-N-Out Burger is a model of the kind of brand-building that keeps customers loyal and attracts new ones, according to Stacy Perman, who explores the chain's marketing methods in this BusinessWeek article. "Staying simple and remaining focused on its core values had allowed In-N-Out to stay true to its loyal fan base," she writes.

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