Study: Consumers wary of marketing e-mail

04/28/2009 | Advertising Age (tiered subscription model)

Consumers are reacting to the proliferation of e-mail phishing scams by ignoring e-mail solicitations from reputable marketers. "The e-mail open-rates across the entire financial-services industry have suffered over the last few years because customers are afraid," said Erik Johnson, senior vice president of Bank of America.

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