6 huge Twitter mistakes brands make -- and 4 essential good habits


When companies start tweeting, it's easy for things to get out of hand, warns Jolie O'Dell. Showing off, using poor grammar and spelling, or simply failing to strike a professional tone can all seriously damage your brand's reputation, O'Dell notes. At the same time, she suggests brands take the time to acknowledge followers, create a robust profile and keep an eye on what the competition is doing.

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