6 huge Twitter mistakes brands make -- and 4 essential good habits

04/28/2010

When companies start tweeting, it's easy for things to get out of hand, warns Jolie O'Dell. Showing off, using poor grammar and spelling, or simply failing to strike a professional tone can all seriously damage your brand's reputation, O'Dell notes. At the same time, she suggests brands take the time to acknowledge followers, create a robust profile and keep an eye on what the competition is doing.

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