ASDA turns up heat with price guarantee

ASDA has vowed to refund consumers money if they are able to purchase groceries for less at rival supermarkets. The retailer says its price guarantee will put an end to the "price war" going on between supermarkets. ASDA has launched a website that allows shoppers to compare whether their purchases would have been less expensive at Morrisons, Tesco or Sainsbury's.

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