Magnum asks contestants to sing its brand's tune

04/28/2010 | New York Times (tiered subscription model), The

Magnum, Trojan's specialty line of large condoms and the frequent stuff of rap lyrics, is launching its first ad effort. Dubbed The Magnum Live Large Project, the multiplatform campaign is focused on an online contest in which users are asked to write lyrics for a song about Magnum. The grand prize includes $5,000 cash and a trip to a hip-hop festival to meet Ludacris.

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New York Times (tiered subscription model), The

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