Magnum asks contestants to sing its brand's tune

04/28/2010 | New York Times (tiered subscription model), The

Magnum, Trojan's specialty line of large condoms and the frequent stuff of rap lyrics, is launching its first ad effort. Dubbed The Magnum Live Large Project, the multiplatform campaign is focused on an online contest in which users are asked to write lyrics for a song about Magnum. The grand prize includes $5,000 cash and a trip to a hip-hop festival to meet Ludacris.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY