NBCU to play up multinetwork deals this upfront

04/28/2010 | Mediaweek

NBC Universal's combination of reach and targeting through its broadcast and cable networks represents a unique opportunity for advertisers to obtain what Michael Pilot, president of sales and marketing at NBCU, calls "targeted reach." During this year's upfront, Pilot said, the company will be looking to create multinetwork ad packages "like never before."

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