NBCU to play up multinetwork deals this upfront

04/28/2010 | Mediaweek

NBC Universal's combination of reach and targeting through its broadcast and cable networks represents a unique opportunity for advertisers to obtain what Michael Pilot, president of sales and marketing at NBCU, calls "targeted reach." During this year's upfront, Pilot said, the company will be looking to create multinetwork ad packages "like never before."

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY