Make getting referrals a part of the sales process

04/28/2011 | CustomerThink

Referrals are key to keeping any business going, but often salespeople ask for them too early, or neglect to ask at all. You should ask for referrals only from customers who have a strong relationship with your business and has been satisfied with your service or product, writes Jonathan Farrington. It also needs to be part of the overall sales process, not just a sporadic action.

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