Are you ready to become a trusted business adviser?

04/28/2012 | Journal of Accountancy

CPAs can build their practices by working to become a trusted business adviser for their clients. Expanding to offer new services creates benefits including increased revenue, better client relationships and more referrals. However, it also requires making a shift and engaging clients in deeper conversations about their businesses' financial needs. This article offers six steps CPAs can take to begin to develop into a trusted business adviser. The first is to evaluate current clients before asking questions to uncover their business needs.

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