Apple aims to revive brand with iPhone ad

04/28/2013 | CNET

Apple's new ad for its iPhone 5 tries to recapture some of the device's and the company's magic with a claim that more people use the phone to take pictures than any other camera. The campaign comes amid a slide in Apple's reputation, both technologically and on Wall Street. In that context, "this new ad is an attempt to restate confident emotional territory and rise above any and all brickbats," writes Chris Matyszczyk.

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