How tracking key metrics can help you manage your business

04/28/2013 |

To evaluate the performance of your business, you should keep track of website traffic, revenue and other relevant metrics, writes Jim Belosic, CEO of ShortStack. A one-time measurement isn't enough; instead, you must establish a baseline and then keep tabs on how the numbers change over time. Identify some objectives for your business, and modify your approach as necessary, he recommends.

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