Is social gifting here to stay?

04/28/2013 | Oakland Tribune (Calif.), The

The ability to use digital and social tools to make it easier to send gifts has spawned new social-gifting efforts from startups such as Wantful and established online players including Amazon and Facebook. While some industry experts say social gifting is a fad, some consumers say services that let them order a gift from their mobiles and have it delivered have spurred them to send more presents.

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Oakland Tribune (Calif.), The

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