BuzzFeed's YouTube videos viewed 1.1B times since 2012

BuzzFeed has created 1,600 YouTube videos since September 2012, garnering over 1.1 billion views. The numbers were part of a presentation at NewFronts on Monday by BuzzFeed founder Jonah Peretti, who called video the "biggest shift" for his company. The presentation also featured praise by brands such as Nestle Purina and GE that have used BuzzFeed's native video ads.

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