Mondelez, NowThis News to create real-time reaction videos

Mondelez International has signed a deal with NowThis News to form Blink Studios, which will create real-time marketing videos within minutes of a story breaking. The deal includes "24/7 access" to creative and production teams inside the NowThis studios. "Instead of responding with a simple copy line or static image, we can actually create, produce and distribute video content very quickly," said Laura Henderson, Mondelez's associate director of U.S. media and communications.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY