Mondelez, NowThis News to create real-time reaction videos

Mondelez International has signed a deal with NowThis News to form Blink Studios, which will create real-time marketing videos within minutes of a story breaking. The deal includes "24/7 access" to creative and production teams inside the NowThis studios. "Instead of responding with a simple copy line or static image, we can actually create, produce and distribute video content very quickly," said Laura Henderson, Mondelez's associate director of U.S. media and communications.

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