Coke gets pumped with Rockstar

Coca-Cola Co. is trying to grab a big piece of the fast-growing $2 billion-a-year market for energy drinks, by inking a distribution deal -- in concert with bottler Coca-Cola Enterprises -- with the Rockstar brand. Coke's first foray into the energy drink space, KMX, only garnered 1% of market share, while their other energy drink, Full Throttle, commands about 7% of the market.

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