Is Google's search integrity threatened by DoubleClick deal?

04/29/2007 | NYTimes.com

Some Net observers are questioning how Google, which has built its business on unbiased search results, can run Performics, a unit of new acquisition DoubleClick that aims to score better search positions for its clients, without compromising its integrity. Others say the search giant probably will jettison some or all of Performics, rather than risk its reputation.

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