Local messages from an "Absolut world"

04/29/2007 | Chicago Tribune (tiered subscription model)

The new campaign by TBWA/Chiat/Day New York for Absolut vodka includes outdoor ads customized to local markets. For example, one ad in Chicago features a billy goat alone in a stadium, a reference to the legendary hex that keeps baseball's Chicago Cubs from winning the World Series.

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Chicago Tribune (tiered subscription model)

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