Local messages from an "Absolut world"

04/29/2007 | Chicago Tribune (tiered subscription model)

The new campaign by TBWA/Chiat/Day New York for Absolut vodka includes outdoor ads customized to local markets. For example, one ad in Chicago features a billy goat alone in a stadium, a reference to the legendary hex that keeps baseball's Chicago Cubs from winning the World Series.

View Full Article in:

Chicago Tribune (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA