Hotels step up efforts to test new room concepts

04/29/2008 | NYTimes.com

Hotels chains are pouring resources into research on consumer preferences and experimental new concepts to bring the latest in high-tech gadgetry into rooms. "In the last five years there's been more research on what the consumer wants than at any time during my 40 years in the industry," said Joseph McInerney, chief executive and president of the American Hotel and Lodging Association.

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