Lee Clow buries and praises the Internet as a branding medium

04/29/2008 | Advertising Age (tiered subscription model)

Don't look to the present to understand the importance of digital, counseled TBWA's Worldwide's global director of media arts, Lee Clow, in a talk at the 4A's Leadership Conference. Clow said, "Online advertising is still semi-nowhere. It's very intrusive and annoying and kind of the worst of our business in terms of pop-up and flash, and jump up and down." Nevertheless, Clow predicts the medium will become more "artful".

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA