Don't look to the present to understand the importance of digital, counseled TBWA's Worldwide's global director of media arts, Lee Clow, in a talk at the 4A's Leadership Conference. Clow said, "Online advertising is still semi-nowhere. It's very intrusive and annoying and kind of the worst of our business in terms of pop-up and flash, and jump up and down." Nevertheless, Clow predicts the medium will become more "artful".
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