MySpace: Users may opt out of targeted ad system

04/29/2008 | InfoWorld

MySpace users will be able to opt out of its new HyperTargeting ad system, which allows marketers to direct targeted campaigns at users based on their interests as expressed on their profile page. The system in early tests has generated a 300% jump in the click-through rate for an ad, according to this article.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO