"Scarlet" premiere a ruse to promote LG TVs

LG Electronics kicked off a $100 million global marketing push with a long-awaited event that promised to be the red-carpet premiere of a TV series by director David Nutter called "Scarlet." However, the show, which had been previewed in the press and even listed in online movie database IMDB.com, was a promotional hoax designed to focus attention on LG Electronics' new line of flat-panel TVs.

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