The WB to get second chance on the Web

04/29/2008 | NYTimes.com

The Warner Brothers Television Group will revive The WB as a Web site offering streams of original programs and classic shows. The site, TheWB.com, together with a new companion Web channel, KidsWB.com, are examples of the company's "digital destination" strategy of targeting different audience segments with specific sites, according to this article.

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