How many ads do ad-skippers skip?

04/29/2009 | Hollywood Reporter, The

Research to be released Friday shows TV viewers skip about 6% of commercials using DVRs, and fast-forwarding the trend to 2011, about 16% of the ads will be missed. DVR Research Institute's "Advertising in the DVR Age" projects the number of DVR users will grow from 30 million to 50 million by the end of 2011.

View Full Article in:

Hollywood Reporter, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA