PlaceVine to move into gaming segment with Double Fusion pact

04/29/2009 | Mediaweek

Startup PlaceVine, which works to pair marketers and shops with brand integration slots on TV, movies and online, has signed a deal with in-game firm Double Fusion to extend its service to the gaming segment. PlaceVine, which has 350 content providers and 200 agencies on its roster, charges a monthly fee of $145 for its subscription service but does not receive compensation for product placements.

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