Pontiac's last ride

04/29/2009 | Advertising Age (tiered subscription model)

The current "Pontiac Is Car" slogan from Leo Burnett, Troy, Mich., appears to be the last ad campaign for the General Motors brand, which is being shuttered after an 83-year run. The automaker's campaigns have included the "Wide Track" effort from MacManus, John & Adams, Detroit, which helped usher in the muscle-car era, and the "We Build Excitement" tagline from the 1980s.

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