Tough times yield innovative practices, MDC Partners CEO says

04/29/2009 | Adweek

Although agencies are being asked to do more for the same or lower fees, the challenging times are likely to yield new and better business practices, MDC Partners CEO Miles Nadal said during a live interview at the 4A's Leadership Conference in San Francisco. Nadal also said the industry was unlikely to see a turnaround before middle of next year.

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