Apple sets price for mobile-app ads at close to $1M

04/29/2010 | Wall Street Journal, The

Apple plans to charge at least five times the going rate for companies to advertise through its new iAd mobile-application platform, according to published accounts of the company's ongoing road show touting the business. Marketers who want to get in on the ground floor could be asked to pony up as much as $10 million to get their ads placed in software from Apple's App Store.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Tech

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA