How to turn global risks into a competitive advantage

04/29/2010 | CFO.com

Companies can gain a competitive advantage by contemplating long-term global risks, such as chronic disease and a further erosion in asset prices, John Merkovsky and Brian Elowe of Marsh Risk Consulting said in a presentation to the Risk and Insurance Management Society conference. "Find opportunities in the complexity," Merkovsky said. "Somebody's going to win in a lot of these events because of their planning and their ability to be nimble."

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