McCann Brazil, W/Brasil merge as WMcCann

04/29/2010 | Advertising Age (tiered subscription model)

W/Brasil, the independent agency, has merged with McCann Erickson, Brazil, to become WMcCann, led by iconic W/Brasil founder Washington Olivetto. Olivetto will also be creative chief for McCann Worldgroup in Latin America. Meanwhile, Interpublic has also added a Sao Paulo office for the digital agency R/GA.

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