Social media marketing paves the way for social CSR, report finds

04/29/2011 | onPhilanthropy

Companies are starting to take the lessons from running social media marketing campaigns and apply them to other strategic priorities such as corporate social responsibility, according to a report. "Companies are more comfortable using social media tools internally, but they're waiting for external adoption by marketing before moving ahead to use them in CSR type efforts," Howard Greenstein and Tom Watson write in the report.

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