Cosmetics explore the older male market niche

04/29/2012 | Wall Street Journal, The

Male boomers looking to cosmetically cancel out some of the signs of aging are part of the growing market for grooming products that edge over into territory traditionally confined to the female market. "The conversation with men has changed," said Chris Salgardo, president of the Kiehl division of L'Oréal, noting the appeal of such anti-aging products as eye creams.

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Wall Street Journal, The