Display ads fade as search and social succeed portals

04/29/2012 | PaidContent.org

Social advertising is still in an early phase, but its emergence marks a paradigm shift that means big money spent in the past on display ads is never coming back, said Huffington Post co-founder Jonah Peretti. That shift comes as readers move from traditional portals for content to relying on search and social tools, Peretti said.

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