E-mail marketers might make converts of 18-to-24 demo

04/29/2012 | MediaPost Communications

E-mail marketers might benefit from concentrating on the 18- to 24-year-old demographic, when the group has disposable income and tends to become more open to e-mail as a channel as they age. "This is a key seminal point in our ability to acquire and work with and attract new subscribers," says Trendline Interactive CEO Morgan Stewart.

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