Freelancers are in greater demand among ad agencies

04/29/2012 | Advertising Age (tiered subscription model)

After a recession-induced wave of layoffs on Madison Avenue, a pickup in business is helping to make freelancers a more valuable commodity as revenue growth surpasses growth in permanent staff. As a consequence, "the freelance community is getting more demanding about pay and about the environment of agencies," said Lisa Marie Ringus, a director at recruitment firm 24 Seven.

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