Gen Y mobile users are more likely to respond to ads

04/29/2012 | MediaPost Communications

Generation Y adults ages 25 to 34 demonstrate better ad recall while using a mobile application, and they are more likely than most app users to click on an ad, according to a Tapjoy survey. Though 21% of respondents are willing to shell out for certain essential apps after trying a free version, more than a quarter tend to stick with the free version, despite not liking seeing ads.

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