Kraft gets crafty with "30 Rock"

04/29/2012 | New York Times (tiered subscription model), The

A recent live episode of NBC's "30 Rock" featured an imaginary black-and-white sitcom described as "The Kraft Product Placement Comedy Hour, sponsored by Kraft Singles. It's the cheese that won World War II." The tie-in was sponsored by Kraft Foods, in a deal that included an actual ad for Kraft Singles.

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New York Times (tiered subscription model), The

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