Nespresso debuts first U.S. television campaign

04/29/2012 | New York Times (tiered subscription model), The

Nestle division Nespresso is introducing its first U.S. television campaign, focusing on the convenience and taste of the single-serve coffee made by the machines. Nespresso machines have been available in the U.S. for about 10 years, and the brand generated 20% of Nestle's total sales growth in the 2011 fiscal year.

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New York Times (tiered subscription model), The

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