Study: Some anti-smoking ads are more effective than others

04/29/2012 | HealthDay News

Higher exposure to anti-smoking ads sponsored by states, private foundations or drugmakers was associated with lower smoking rates, while higher exposure to anti-smoking ads sponsored by the tobacco industry was linked to higher smoking rates, according to a study published in the American Journal of Public Health. However, smokers in areas with high saturation of smoking-cessation product ads were less likely to try to quit, the researchers found.

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