L.A.'s Water Grill used to be a place for older patrons to enjoy fine dining on white tablecloths in a quiet atmosphere, but all that has changed. The restaurant was overhauled to attract a younger crowd, offering cheaper menu items and craft beers and turning up the volume with pop music and flat screen TVs. "We'll probably lose a portion of our base because we're not as quiet anymore," says Sam King, chief executive of King's Seafood Co., the parent of Water Grill. But "we have to compete."
Upscale restaurants get updated to attract younger crowd
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