Upscale restaurants get updated to attract younger crowd

04/29/2012 | Los Angeles Times (tiered subscription model)

L.A.'s Water Grill used to be a place for older patrons to enjoy fine dining on white tablecloths in a quiet atmosphere, but all that has changed. The restaurant was overhauled to attract a younger crowd, offering cheaper menu items and craft beers and turning up the volume with pop music and flat screen TVs. "We'll probably lose a portion of our base because we're not as quiet anymore," says Sam King, chief executive of King's Seafood Co., the parent of Water Grill. But "we have to compete."

View Full Article in:

Los Angeles Times (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Purchasing Manager - Food and Beverage
The Culinary Institute of America - Greystone Campus
St. Helena, CA
General Manager
The Culinary Institute of America
San Antonio, TX
Assistant Restaurant Manager
The Culinary Institute of America
San Antonio, TX
Executive Chef - Shipboard
American Cruise Lines
Nationwide, SL_Nationwide
Sous Chef
Swarthmore College
Swarthmore, PA