Wendy's divides marketing chores between 2 redheads

04/29/2012 | Advertising Age (tiered subscription model)

Wendy's is taking a two-redheads approach to marketing. Dave Thomas' redheaded daughter appears in some spots "re-establishing the value of the brand" and an unnamed redheaded actress shows up in others as "more of a direct salesman," says Bob Holtcamp, Wendy's senior vice president of brand marketing.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Commercial Building Products Sales Specialist
Parksite Inc
Columbia, SC
Human Resources Business Partner
Brooks Brothers
New York, New York
Store Manager
The Container Store
DALLAS, Texas
General Manager
Goodwill Industries of Southern New Jersey and Philadelphia
Aberdeen, New Jersey
Director of Business Continuity
J.Crew
New York, New York