Wendy's divides marketing chores between 2 redheads

04/29/2012 | Advertising Age (tiered subscription model)

Wendy's is taking a two-redheads approach to marketing. Dave Thomas' redheaded daughter appears in some spots "re-establishing the value of the brand," and an unnamed redheaded actress shows up in others as "more of a direct salesman," says Bob Holtcamp, Wendy's senior vice president of brand marketing.

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