Cable ads anchor multiplatform, anti-smoking "Truth" effort

04/29/2013 | MediaPost Communications

The Legacy Foundation for the first time in three years will run TV ads for its anti-smoking "Truth" campaign. The TV spots, which are appearing on Adult Swim, Comedy Central, MTV, MTV2, TeenNick and VH1, will be part of multiplatform effort that includes social media, online videos and out-of-home placements.

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