Flagship stores get more impressive as online shopping grows

04/29/2013 | Wall Street Journal, The

As online shopping moves to the forefront, retailers are trimming their physical presence but focusing on a few flagship stores in major cities. "It seems that flagships serve two purposes," Credit Suisse analyst Michael Exstein said. "These include retailers' affirming brand stakeholders in addition to a hedge against how the retailing structure could evolve in the next decade."

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