Get up to speed on Facebook Graph Search optimization techniques

04/29/2013 | Marketo

Facebook's Graph Search algorithm looks at more than just a user's "likes" to determine what content is relevant. Brands should already be thinking about how to optimize their content for Graph Search, such as by claiming their physical space for local marketing using the Facebook Locations feature, Kelly Jo Horton writes. A brand's individual branches can also create their own pages, so that the brand turns up when a user searches for nearby results.

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