Grey wins P&G's Gillette brand, ending BBDO's long run

Procter & Gamble has moved the Gillette men's grooming products creative account from BBDO to Grey, mostly dissolving one of the longest running brand-agency relationships in ad history. Although BBDO is keeping global Braun work and Venus women's razors, among others, Grey won the seven-month Gillette review with "heart- and mind-opening" ideas, according to a P&G rep.

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New York Times (tiered subscription model), The · Adweek · Advertising Age (tiered subscription model)

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