Hoteliers can capture demand from the conventions and meetings segment by taking a simple approach in producing events packages, several experts say. Out-of-the-box thinking can sometimes help hotels address the need of some companies for distinctive and meaningful activities. "Attendees want a different type of event. ... They're willing to spend the money, but they want it to be impactful. They want it to tie to their company values that are becoming more important," said Barry Goldstein, Dolce Hotels and Resorts' chief revenue officer.