EE vows to retain Orange and T-Mobile brands

04/29/2014 | Drum (Glasgow, Scotland), The

EE will retain Orange and T-Mobile as separate brands, Chief Executive Olaf Swantee said as rumors swirled the British mobile company would unite them under the carriers under their parent company banner. Orange and T-Mobile stores have mounted an EE branding effort for 4G service to mirror a similar online effort. Despite an 889,000 subscriber bump in 4G subscribers in the last quarter, Swantee said EE would continue to support Orange and T-Mobile's 3G efforts.

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Drum (Glasgow, Scotland), The

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