How to transform complaining customers into loyal supporters

04/29/2014 | Inc. online (free registration)

Angry customers are also prime candidates to become loyal customers if you handle their complaints properly, writes Vanessa Nornberg, founder of Metal Mafia. Treat the problem with a degree of empathy, and focus on resolving the issue. "Customers like to know there is not only one solution, but many," Nornberg notes.

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