Lord & Taylor entices mobile users with a location-based coupon

04/29/2014 | MobileCommerceDaily.com

Lord & Taylor is offering mobile users a location-based coupon through SnipSnap that activates when a shopper comes within 500 meters of a Lord & Taylor store. Users receive a push notification asking them to visit the store to receive a "mystery coupon" that is worth 15% to 25% off their purchases. "Our goal is to make the coupon available whenever, wherever and however the customer wants to access," said Ryan Craver of Lord & Taylor's parent company The Hudson's Bay Co.

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