Microsoft Xbox reveals new original-content projects

04/29/2014 | Adweek · Re/code

Microsoft revealed some of its upcoming original Xbox programming at NewFronts on Monday, including an interactive short film that allows viewers to choose the narrative. The projects, including a Steven Spielberg TV series based on video game "Halo," appear to be a long way from release, however. Still, Microsoft executive Stephen Kim was confident, telling advertisers, "Xbox Entertainment Studios is where premium quality content meets cutting edge technology."

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Adweek · Re/code

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